Chickn’t was born from the idea of creating a vegan food brand that reimagines chicken through plant-based alternatives, such as tenders and nuggets. The project began with market research and competitive benchmarking, followed by the development of the brand’s concept, product range, and communication strategy. From there, we built a complete visual identity, exploring branding, packaging, menus, posters, loyalty cards, and website mockups for desktop, tablet, and mobile.